Winning Business from Difficult Competitors

The competition for new customers has never been more intense or of greater importance. Ultimate success for each marketer, salesperson and business owner comes from winning new accounts.

Unfortunately, all competitors are not the same! We explore the detailed profiles of seven adversaries. You will learn how these businesses attract prospects, and how to gain a sustainable competitive advantage. Discover how the personality of individual decision makers impacts their competitive selections, and what you can do to influence these choices. Examine the concept of competing effectively and efficiently. We will teach you when to compete and how to select your adversaries.

Butler has spent 25 years as a global sales and marketing executive. Tom understands what it takes to achieve success. He has lived what he teaches! The author lectures at Business Schools, Small Business Associations and has conducted numerous “Smart Selling!” seminars.

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